Turner’s TBS network is developing a fully interactive late-night programming block with sister company Super Deluxe. The block will feature a wide variety of content from the multi-platform studio’s rapidly growing creative stable, all presented with interactive components to further engage the members of the mobile-first generation. TBS plans to launch the weekly 90-minute block this fall with a comedy lineup that ranges in tone. It will be divided into quarter-hours, each comprised of scripted series, culturally relevant docu-series and unconventional creative voices from diverse backgrounds.
Among the projects slated to appear as part of TBS’ upcoming Super Deluxe late-night block is a show titled “Poundhole,” which the network describes as a contemporary take on “Soul Train” that takes place in “a surreal underground music club,” says the press release.
No other details are available on “Poundhole” at this time.
The rest of the late-night block includes:
— “Art Theifs” (that’s exactly how it’s spelled) – In this series from creators Joseph Carnegie and Ben Jones and executive producers Angela Petrella and Abso Lutely Productions, two friends try to infiltrate the Los Angeles art scene in the hopes of stealing enough priceless art to buy fast cars and a used hot tub. It’s not long before they find out that art in 2017 isn’t always heist-worthy.
— “Dummy” – This buddy comedy from creator Cody Heller follows an aspiring writer and her boyfriend’s sex doll.
Details about the block’s interactive components will be announced in the coming months.
“With this block, we are combining TBS’s power as America’s most popular comedy network with Super Deluxe’s phenomenally creative output and interactive engagement tools to create a vital new entry in the late-night landscape,” said Brett Weitz, executive vice president of original programming for TBS. “The Super Deluxe block will also provide TBS with an enticing new connection point for young adult viewers.”
“As we continue to build Super Deluxe into the entertainment brand of the future, having a regular block on TBS will make us one of the only omniplatform brands to have a meaningful TV presence,” said Wolfgang Hammer, president of Super Deluxe. “We’re not just selling shows. We’re creating series for the largest comedy network in the country. We look forward to showcasing Super Deluxe’s unique brand of original programming on TBS and engaging with viewers through the block’s interactive components.”
Since launching last year, Super Deluxe has quickly become a formidable digital force with its targeted audience of young, mobile-centric consumers. It currently averages 40 million unique viewers per month on social media and recently hit 1 billion video views. In addition, it was recently cited during the Facebook F8 conference as the gold standard in Facebook Live video programming.
Source: Shadow & Act