According to our sources, it looks like The Arsenio Hall Show is continuing to have declining ratings in the market despite the show bringing in top tier talent such as Kevin Hart, Nelly, recently all of the new Pastors of LA, Nelly, and many musical performances.
As you already know and as we reported when the show originally debuted in September, the ratings were the best numbers for a syndicated premiere in the last seven years. But since then, the decline has been substantial, as the show has been dropping off every week since it has been on the air. The decline of more than 40 percent nationally, where Hall’s show dropped from a 2.5 household rating its first week to a 1.5. Among viewers between 18 and 49 — the show’s target demo — it dropped from a 1.0 to 0.4, according to Nielsen.
Now we ask, is all of that about to change?
According to sources, the next couple of months will be targeting celebrities that are geared towards their targeted demo (see the booking and appearances of Hart, Nick Cannon, 2 Chainz, The Pastors Of LA and many more) to potentially more of his friends such as Eddie Murphy coming into the fold. We hear that Murphy is not only planning to come to the show, but we also hear that he is planning on performing his new single right after he drops his new album. The only question is when.
With the declining ratings, we ask you, is it too late? Will the appearance of superstars like Murphy save The Arsenio Hall Show? The answers these questions will be revealed soon.
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